Shortly after the luminizer products were released, Fenty Beauty launched in Saudi Arabia.
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Meanwhile, the Fairy Bomb Glittering Pom Pom is both applicator and product: the vanilla-coconut scented pom pom was packed with rose gold glitter designed to fit all skin tones. To apply the Body Lava, the Kabuki Brush is available for purchase separately. Fenty Beauty's first body product "Body Lava", a liquid product that could be buffed into any part of the body for illumination. On April 6, 2018, Fenty Beauty released three products in its Beach, Please collection. Taken from the line's popular Killawatt Freestyle Highlighter "Trophy Wife" (metallic gold), "Dirty Thirty" was packaged with XXX (the Roman numerals for 30) instead of the brand's FB logo. On March 23, 2018, the brand launched a limited-edition highlighter called, "Dirty Thirty", for Rihanna's 30th birthday.
Following the release of the original red Stunna Lip Paint, Fenty Beauty released four more lip paints in baby pink, peach nude, chocolate brown, and black. Reviewing the product at BuzzFeed News, Leticia Miranda noted the history of controversy around red lipstick for women of color, stating the context made the choice of color for Stunna "assertive, confrontational, unapologetic". On November 23, 2017, the first Stunna Lip Paint, a red long-wear liquid lipstick, was released, drawing broad enthusiasm. Rihanna in a promotional campaign in 2018
Subsequent launches of new products and lines have been widely criticized for their lack of inclusive shades and overall failure to meet the new standards set by Fenty Beauty, such as Kim Kardashian's line KKW Beauty, Tarte's Shape Tape Foundation, and Benefit's Hello Happy foundation. Many brands soon followed Fenty's example after their initial release and added more inclusive shades to their own collections.
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2017–18 įenty Beauty products have drawn international praise for the range of shades offered, particularly for the inclusion of darker shades for its Pro Filt'R foundation, addressing a long-criticized gap in cosmetic industry offerings for black women and other women of color. Currently, Fenty Beauty is available online or in store in over 15 countries. In the United Kingdom, Fenty Beauty was exclusive to Harvey Nichols department stores until May 2019, where the line would also become available in the high street chemist Boots UK. In the United States, the line launched in Sephora stores, on the Sephora website, and on Fenty Beauty's website. The launch coincided with Rihanna's collaboration with Puma during New York Fashion Week. In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.įenty Beauty's first products went on sale on September 8, 2017. Rihanna created Fenty Beauty to provide an inclusive range for all skin tones, including extensive shade offerings for people with deeper skin tones. Women's Wear Daily reported that LVMH may have paid $10 million (USD) for the agreement, which followed on Kendo deals to produce Marc Jacobs Beauty and Kat Von D Beauty lines. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. She developed the line with luxury conglomerate Louis Vuitton Moët Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division.
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Previously she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. Rihanna launched Fenty Beauty in 2017 when she was 29 years old.
Fenty Beauty was among these new trademarks. In June 2013, Rihanna trademarked her surname, Fenty, for use on an array of products, leading to speculation that she would begin working on endeavors other than her music.
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